SIX:02 tasked Latitude to build a disruptive, awe-inspiring event for Good American — Khloé Kardashian’s activewear line— in their Times Square store. The launch was a complete social media takeover centered around strong female influencers and body positivity. Once doors opened, the store was at capacity within minutes, with an additional 1,000 people in line. Fans even waited overnight for 15 hours for the chance to get an up-close look.

Involvement: Ideation, Activation Strategy, Copywriting, Influencer Management and Social Media Strategy

adidas Originals tasked Latitude to craft a social campaign for the launch of the DEERUPT shoe at Champs Sports. NYC was taken over by the grid via photo ops that are scattered throughout the city three days prior to the event.

Involvement: Social Media Strategy, Creative Ideation, Content Creation and Onsite Execution

adidas Originals tasked Latitude to create an activation centered around Terrace Culture in the United States. The ask included localization, entertainment and a place for customers to enjoy the final World Cup game.

Involvement: Localization, Talent Management, Copywriting, Creative Ideation, Event Management, Vender Management, Social Media Strategy and Production

Reebok asked Latitude to create an experience authentic to the city of Atlanta. In continuation with the 3:AM series, we launched an exclusive capsule inspired by ATL native artist Freako Rico and creative collective Love Renaissance.

Involvement: Localization, Creative Ideation and Social Media Strategy

Developed, managed and refined the content for Latitude’s social media platforms.

Developed, managed and refined the content for LAB’s social media platforms. Including identifying influencer and brand partnership opportunities.

The World Poker Tournament (WPT) foundation and Latitude partnered together for the first-ever NVRFLD charity poker event. The event raised $1.78 million to benefit several global initiatives. The winner of the tournament was Jon Aguiar, Director of VIP Experience for DraftKings.

Involvement: Creative Ideation, Branding, Social Media Strategy, Influencer Management, Public Relations and Event Management.