SIX:02 tasked Latitude to build a disruptive, awe-inspiring event for Good American — Khloé Kardashian’s activewear line— in their Times Square store. The launch was a complete social media takeover centered around strong female influencers and body positivity. Once doors opened, the store was at capacity within minutes, with an additional 1,000 people in line. Fans even waited overnight for 15 hours for the chance to get an up-close look.

Involvement: Ideation, Activation Strategy, Copywriting, Influencer Management and Social Media Strategy